Our Services
Senior executives in successful technology companies ask one question above all else while considering market entry into Asia: How long will it be before we see the first dollar of revenue from this region?
With its diverse cultures, demographics, regulatory regimes, and technology adoption rates, Asia presents some unique challenges that call for careful research, planning and implementation to ensure success. A constantly changing technology landscape only adds to the complexities of markets such as India and China. Axonus Asia's primary aim is to smooth our clients' journey from market entry to revenue by leveraging our specialists' expertise, experience and network in Asia. We believe that Asia's challenges create some unique opportunities that make for an exciting and rewarding journey into Asia for any technology company.
Our specialists have an established track record of enabling businesses with leading-edge products and services to effectively target Asian businesses and governments - particularly those in Greater China and the Indian sub-continent - through a systematic three-stage approach:
- Assessment - Segmentation of each Asian market, including research relating to industry characteristics; balance of power between key players in the telecoms, media and online industries; strengths and weaknesses in the business and regulatory environment; and identification of potential strategic, financial and implementation (technical support) partners, leading to a high-impact market entry strategy.
- Strategy - Prioritising markets for entry based on criteria specific to the product / service offering; market positioning; advising on appropriate communication strategies; developing detailed implementation plans and budgets; and leveraging our network within Greater China and India to reach potential customers.
- Execution - Facilitating connections and initial contact with potential customers; nurturing relationships through frequent follow-up; assisting in the setup of organizational structures (people and processes) that enable the execution of strategies in a disciplined and cost-effective manner; and providing interim management skills during the set-up phase.
This approach is customised to the specific needs and circumstances of each client. Given our vantage point in Hong Kong, our deep understanding and experience of the business environment, and our networks within the private and public sectors in Greater China and India, our approach delivers the following benefits:
- Achievable Asian market entry goals and expectations focused on opportunities that are most likely to translate into revenues.
- Relationships with market leaders in the Asian telecoms and media industries, which result in long-term strategic partnerships.
- A marketing strategy that addresses the needs of Asian customers, and which enables clients outside Asia to navigate the cultural divide.
- Mitigation of business and operational risk through well-crafted strategies, meticulous implementation planning, and execution.